Mark Brady, an 18-year veteran of the motorcycle industry and former CEO of Triumph Motorcycles America, has joined Husqvarna Motorcycles North America, LLC as its president.
In his new role, Brady is charged with reestablishing the Husqvarna brand in the North American off-road market. The region is key for Husqvarna and is the only market with its own national sales organization.
Prior to joining Husqvarna, Brady served 15 years with Triumph Motorcycles. Earlier, he worked for the March Formula 2 BMW factory team, which earned a European Championship in 1982. Brady owns a Husqvarna TC 450 and is an avid dirt bike rider. A native of Scotland, he is a graduate of Bletchley College in Milton Keynes, England.
Husqvarna Motorcycles was purchased by the BMW Group in October 2007. Husqvarna Motorcycles NA, LLC is a subsidiary of BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, which is located in Woodcliff Lake, New Jersey.
Husqvarna Motorcycles announced a return to off-road racing competition earlier this year, after reaching an agreement with Scott Summers, Inc. to provide a two-man professional race team to compete in the GNCC Racing Series. The riders pilot 2008 Husqvarna TXC 450 off-road models in the GNCC's XC1 class and recently earned a podium finish.
New Development Center
In related news, a groundbreaking ceremony for a new Husqvarna Development and Management Center was held at Cassinetta di Biandronno (Varese), Italy. The new headquarters will supplement the motorcycle manufacturer's existing facility at the same location and is expected to open in May 2009.
The new headquarters will encompass about 455,000 square feet of total floor space, including the new construction, which totals an area of more than 67,000 square feet where a 6,500 square-foot building previously existed.
The larger facility will facilitate an increased worldwide production capacity of 40,000 bikes per year.
"The development of Husqvarna Motorcycles' Headquarters at Cassinetta di Biandronno shows how committed we and the BMW Group are to investing in the future of Husqvarna Motorcycles," says Rainer Thoma, president and CEO of Husqvarna Motorcycles.