Former V&H execs launch Firebrand exhaust company

Publish Date: 
May 21, 2014

ANAHEIM, Calif. - John Peck and Leigh Crawford announce the launch of Firebrand Design LLC, which will manufacture and design aftermarket products for motorcycles. The two industry veterans said they are focusing initial efforts on manufacturing exhausts for Harley-Davidsons, but also plan on expanding the line with other products and for additional vehicle brands.

The company's first products are Loose Cannon Slip-Ons for Harley touring models (see chrome version, right). "Products for Sportster, Softail and Dyna are currently in production and will be available this summer," the company announced.

Firebrand products are being distributed by HardDrive Parts, a WPS division.

Peck, president of Firebrand, is the former vice president of manufacturing at Vance and Hines. He holds a Masters of Business Administration from the University of Southern California’s Marshall School of Business. “We saw an opportunity for a company that could combine the experience and production capabilities of the large corporations, with the passion and creativity of the custom shops,” he said. Peck will manage day-to-day operations.

Crawford, taking on the role of vice president of development at Firebrand, is the former R&D manager at Vance and Hines.

“We don’t want to be just another exhaust company,” Crawford said. “As an enthusiast, I am creating products that not only push the limits of style and design, but provide riders a tremendous value.”

From a press release