Fox Powersports buys Chicago area Harley dealerships

Publish Date: 
Feb 20, 2014
By Holly J. Wagner

New owners say they will be hiring more than 50 associates at the two stores.

GRAND RAPIDS, Mich. – Two Chicago area Harley-Davidson dealerships opened under new management this week, as Fox Powersports, a division of Michigan-based Fox Motors, took over Chicago Harley-Davidson and Lake Shore Harley-Davidson.

Fox Powersports named division director Jason Bremer to oversee the new acquisitions. Chicago Harley-Davidson has 40 employees and Lake Shore has 23 employees, and the new owners say a hiring frenzy is on the horizon:

“To ramp up operations to prepare for the upcoming riding season, Fox Powersports plans to add 32 new team members at Chicago Harley-Davidson and an additional 19 team members at Lake Shore Harley-Davidson,” he said.

The shops are taking applications on their websites and Facebook pages.

“We are thrilled to expand Fox Powersports’ relationship with the Harley-Davidson Motor Co. in the Chicago area, especially given the proximity to Milwaukee, where William S. Harley and Arthur Davidson started it all,” said Fox Powersports owner & CEO Daniel G. DeVos. 

“With the addition of both Chicago Harley-Davidson and Lake Shore Harley-Davidson – two stores with employees and customers as passionate about Harley-Davidsons as Fox – we know that we will properly represent the iconic Harley-Davidson brand in the Chicago area for many, many years to come.”

The dealerships were purchased from Revolution Motorsports, a New Orleans-based company that also owns Harley-Davidson stores in Louisiana, Tennessee and North Carolina. Revolution bought Lake Shore out of foreclosure late last November.


Fox Powersports also owns former Top 100 dealers Grand Rapids Harley-Davidson in Hudsonville and Fox Shawmut Hills of Kentwood, along with Fox Powersports. Fox Powersports is a division of Fox Motors, the second-largest auto dealer group in Michigan.