Fox Racing Shox Celebrates 35 Years

Suspension specialist Fox Factory, Inc. is celebrating its 35th anniversary this year. To get the word out about the company, Fox posted a video, "Fox Factory Tour — 35 Years with Fox Racing Shox," on its Web site.

Fox Factory, Inc. designs suspensions for ATVs, mountain bikes, motocross and off-road motorcycles and snowmobiles. The company is based in Watsonville, Calif.

The recently posted online video features comments from, among others, company founder Bob Fox; Wes Allinger, division manager, Powersports Division; Elizabeth Fox, director of finance; and John Marking, VP, Off-Road Division.

"We consider ourselves a vehicle dynamics company, not just a shock absorber design company," Allinger says.

"It's a competitive world out there, it's a Darwinian world," Fox says, "and so our goal is to make the best product a customer can buy — that's where we started, that's where we are today, and we're not just going to sit back and say we're done. We're never done."

Check out the video here.