FOX Racing Shox hires chief marketing officer

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FOX Racing Shox has hired former Nike GM Paul Fidrych as Chief Marketing Officer.

The new CMO role was created to expand the company’s marketing support for its powersports, off-road, and mountain bike business.

Fidrych has more than 17 years of action sports product development, team relations, marketing, and business strategy experience to the executive team. Prior to joining FOX Racing Shox, Fidrych served as GM of Nike’s women’s equipment. He also previously held the role of president of Savier Skateboarding, a division of Nike, Inc. Before Savier Skateboarding, he was the Director of Hardgoods Product Management for Burton Snowboards.

“I couldn’t be more excited and proud to join FOX Racing Shox,” said Fidrych. “Our sights are set on strengthening our marketing support across our mountain bike, ATV, UTV, snowmobile, motorcycle, offroad, and truck markets for our customers and world-class athletes.”

Posted by Holly Wagner