Fred Fox named to AMA Motorcycle Hall of Fame

The Motorcycle Hall of Fame today announced that Parts Unlimited founder Fred Fox, who built a small business into the largest aftermarket motorcycle, snowmobile, ATV and personal watercraft accessory distribution business in the world, will be inducted into the Motorcycle Hall of Fame.

"It's not exaggerating to say that if you ride, it's extremely likely that one or more parts on your bike, or at least one piece of your riding gear, was supplied through your dealer by Parts Unlimited or Drag Specialties," said Jeffrey V. Heininger, chairman of the American Motorcycle Heritage Foundation, which raises money for the Hall of Fame. "Fred Fox's reach in the motorcycle world is vast, and he's definitely earned a place among the greats in the Motorcycle Hall of Fame."

Fox founded Parts Unlimited in 1967. Today the parent company of Parts Unlimited and Drag Specialties, Janesville, Wis.-based LeMans Corp., employs more than 1,200 people in operations spread across the United States, Canada and Europe. The company's own brands include Thor Motocross, Moose Off-Road, Icon and Z1R helmets and apparel.

"This is obviously a very nice honor, and it's much appreciated, but at the same time, there's a lot of people I could give credit to for making this work," Fox said. "It's not a one-man band. We were, at one time, up to 1,600 employees."

Fox is recognized by the AMA for elevating motorcycling and the sport of motorcycle racing nationally by creating a state-of-the-art distribution system that got parts to dealers quickly. He also helped grow the sport by sponsoring motorcycle racing series, as well as amateur and professional racers. Fox told the AMA that he never expected to be named to the Motorcycle Hall of Fame.

"I was obviously a little surprised," he said. "A lot of the people in the Hall of Fame are pretty good racers, and I was a mediocre racer. I saw that they were faster than me, and I was a mechanical engineer, so I worked on the tuning side of it, and the rest of it grew out of that.

"I have a lot of mottos, but one is 'Get out of bed and try to run the business better than the day before.' We're very proud of that," he added.

Fox joins previously announced magazine pioneer Phil Schilling in the Motorcycle Hall of Fame Class of 2011. Hall of Fame induction ceremonies are scheduled for Nov. 18-20 in Las Vegas.

From an AMA press relrease. Posted by Mary Slepicka.