To support its new aftermarket campaign, the Motorcycle Industry Council (MIC) is giving away Revive Your Ride! ad templates designed to attract holiday traffic to dealerships.
Featuring the logo and thematic elements of the campaign, the ads offer different ideas to help get customers through the door and into the holiday buying spirit. The ads are available at the Revive Your Ride! website, http://online2.mic.org/reviveyourride/Downloads.aspx, where they can be downloaded and customized as needed.
"Let Santa Revive Your Ride! With Christmas Closeouts" is the theme of one of the ads. Another conveys that it’s "Way Better Than Mistletoe" to Revive Your Ride! The third ad, "Drop Off Your Toys for Tots; Get a Gift to Revive Your Ride!" suggests that dealerships provide a $10 gift certificate good toward a purchase of $50 in merchandise for every toy dropped off. An additional four headlines and ad copy are available:
- “Merry Savings Going on Now With Revive Your Ride!”
- “’Tis the Season to Revive Your Ride!”
- “On the Hunt for Great Gifts? Think Revive Your Ride! for Everyone on Your List”
- “Revive Your Ride! With Our Ho-Ho-Ho Holiday Lay-Away. Spend a Little Now, Save a Lot Later”
"Through the Revive your Ride! promotional campaign, we're offering free downloadable logos, web banners, holiday postcards, a customizable animated holiday e-card, and now these creative ads," MIC vice president Cam Arnold stated in a news release. “It’s up to dealerships, member companies, media and industry affiliates to put these tools to use to help drive traffic this holiday season. That's something that would make us all very merry.”
Launched by the MIC Board of Directors in November, Revive Your Ride! is the first industrywide promotional campaign designed to help raise consumer awareness about special dealership sales, incentives and activities across the nation to help increase dealership traffic. Early participating MIC members include:
- Advanstar Communcations,
- GE Money,
- Kendon Industries,
- Motorcycle USA,
- Parts Magazine,
- PowerSports Business,
- RK Excel America
- Schiefer Media Inc.,
- The Creative Works and
- Vroom Network.
Posted by Arlo Redwine