DEALER EXPO, Indianapolis, Ind. - Fulmer Helmets is introducing a new line of “Sons of Anarchy” half helmets this weekend, featuring the show’s logo and other graphic elements inspired by the popular FX show.
The helmets, on display at booth # 1115, are the officially licensed helmets of “Sons of Anarchy.” Fulmer has the first two “Sons of Anarchy” designs on display, with more designs to be released later this year.
To support the new helmet line, Fulmer plans to arrange appearances by “Sons of Anarchy” actors for several promotional events. There are also plans to host a sweepstakes for both consumers and dealers, allowing winners to join the “Sons on Anarchy” cast at a red carpet event.
“We deal with Bartel’s Harley-Davidson in Los Angeles, and they have a very good relationship with ‘Sons of Anarchy,’ and they also have a very good relationship with Fulmer, so the two went together,” says Fulmer Helmets Product Manager Nick LoMonaco (shown here).
Other new products on display in the Fulmer booth include the new JX4 youth off-road helmets and the 62B full-face street helmet with a drop-down tinted iShade visor.
Photo by Gary Rohman