GBC Motorsports has a new website and ad campaign supporting the national launch of four new ATV tire lines.
As the title sponsor of the WPSA Virginia Nationals, GBC is preparing to launch four new tires, dubbed the Afterburn, Dirt Commander, Grim Reaper and the Spartan A.C.R. The lines join GBC?s other brands of performance ATV and motorcycle tires, including the Dirt Devil II, Mudbuster and Gator.
The launch will get support from a soon-to-be launched GBC Motorsports website, gbcmotorsports.com, and national advertising campaign by the Artime Group designed to appeal to the typical rider by focusing on family and the outdoor lifestyle.
"We are dedicated to providing our dealers with the latest tires from the most reliable sources worldwide at a competitive price," a company spokesman says. "The GBC Virginia Nationals is the perfect venue to launch the marketing campaign and create excitement about our new tires."
The WPSA Virginia Nationals will take place June 30 and July 1 at Virginia Motorsports Park outside of Petersburg, Virginia. Qualifying races will be held the preceding Thursday and Friday. Round One will be televised Aug. 18 and Round Two Aug. 25 on ESPN2. Race coverage begins at noon ET both days.