GE Capital: Dealers expect 5-10 percent sales growth in 2014

Publish Date: 
Nov 18, 2013

CHICAGO, Ill. - Powersports dealers are optimistic about sales trends and excited about this year’s new product introductions, according to a survey conducted by GE Capital, Commercial Distribution Finance (CDF).

Thirty-seven percent of respondents anticipate sales growth of 5 to 10 percent in the new model year, and 23 percent said 10 to 15 percent.

The findings from GE coincide with results from the recent Dealernews/Baird Research Q3 Dealer Sentiment Index.

Forty percent of respondents in the GE survey said new product intros were the most important trend today, with 22 percent citing rollouts of new parts, garments and accessories. Another 16 percent cited growth of the pre-owned market.

"The industry is doing a great job of listening to customers and developing products to attract new riders," said Sam Yourd, marketing manager of CDF's motorsports group. "At the same time we're working to develop technology-based tools that allow people to spend more time in higher-value activities. We're focused on streamlined account management and simplified processes."

The industry is still feeling a bit of recession hangover, with 41 percent of surveyed dealers citing the availability of retail financing as the industry's greatest challenge and another 30 percent  pointing to soft consumer spending.

GE Capital's survey was conducted Oct. 16-17. Three-quarters of respondents were dealers or retailers; the remainder were manufacturers, distributors and others.


Posted by Holly Wagner