GE Money Launches Web-based Business Center

Publish Date: 
Jul 3, 2009

GE Money — Sales Finance, a provider of consumer financing programs, has launched a new Web-based portal, the Business Center, to offer dealers the ability to easily manage their credit programs and supply sales, operational, marketing and training tools at the click of a button.

"Businesses have told us that they want a complete, online solution that puts all of our tools in one place, along with the control and flexibility they need," says Mark Hayes, chief marketing officer for GE Money — Sales Finance.

Hayes says the Business Center takes GE Money's "back office" and places it on a business' desktop, with real-time sales information, analysis and training tools. He says the offering has been in development for nearly a year, piloted across 200 customers, and tested and approved by various advisory boards.

The Business Center's comprehensive suite of online tools allows dealers to:

— calculate expected monthly payments for the consumer with the Payment Estimator, apply for credit and process sales online, request a credit line increase — immediately, securely and without the need for a separate credit terminal;

— create custom promotional materials and use GE Money's proprietary Business Locator to promote their business to millions of consumers;

— control the level of access for all users and track sales by customer and employee, and reduce waste and fully comply with lending regulations by easily accessing current applications and terms;

— and provide sales training for staff using industry-specific training modules that enable sales personnel to learn at their own pace, with lessons that include foundational sales principles, as well as technical instruction on consumer credit, compliance and ways to deliver a better customer experience.

GE launched the Business Center July 1.

—Submitted by Guido Ebert