A quick turnaround time for ordering makes it easier than ever to keep those shelves full. Having at least two of each size in stock is a must. “What’s a good idea is if you have one to show and one to go. Then if you sell it, you still have one there and you quickly reorder,” Stuckey says.
Confused on styles? Let your staff and top customers weigh in. Kunzman makes it an event, providing food and giving customers an exclusive look at new gear. “I’ve brought in some of my best customers to ask their opinions. You can get pre-orders from that, too. They help your sales, but they also give you a lot of insight,” she says.
This story originally appeared in the Dealernews September 2013 issue.