Genuine Innovations signs with D2M, launches POP program

Publish Date: 
Jun 18, 2012

Genuine Innovations, maker of CO2 tire inflation products, has partnered with Direct 2 Manufacturer (D2M), a company that helps facilitate dealer-direct sales in the powersports industry.

In conjunction with the partnership, Genuine Innovations has launched a new tire repair POP program with D2M. The program incorporates the company’s “top sellers at the highest margins” and offers free shipping from Genuine Innovations’ facility in Tucson, Ariz.

The program's free all-metal POP display mounts to slat wall, measures 12 inches by 32 inches, and weighs 38 lbs. with products. It holds four each of the following:

  • Monster Air Chuck
  • ATV Tire Repair Kit
  • Street Tire Repair Kit
  • Economy Tire Repair Kit
  • Deluxe Tire Repair Kit
  • 16-gram threaded CO2 (2 pack)
  • 45-gram threaded CO2 (2 pack)

According to Genuine Innovations and D2M, the POP program “is just the beginning of a serious push into powersports.”

Genuine Innovations also recently hired a powersports-oriented sales manager, Billy Brenden, who is now dealing directly with D2M.

“We are working with D2M to expand our reach, exposure and awareness,” Brenden said. “We anticipate a renewed interest in Genuine Innovations as a whole, and more specifically for all of our CO2 tire repair inflation products.”

Genuine Innovations designs, assembles and hand-tests all its products in the U.S., Brenden added. The company has made tire inflation products for 23 years, and offers products for motorcycles, ATVs and UTVs.

Posted by Arlo Redwine

Like Dealernews’ Facebook page: