OGDEN, Utah – Faced with an aging customer base, Golden Spike Harley-Davidson decided to grow its own new customers.
The dealership sent some bikes and service personnel to hold a clinic with students in the advanced automotive technology program at nearby Clearfield High School.
“We’re trying to help them see that Harley-Davidson’s isn’t scary,” Tony Tucker, the parts manager and certified technician, told the Standard-Examiner. “There is a myth that Harley-Davidson bikers are bad, and that’s not the case. Hopefully, they’ll see that these bikes are for the younger generation, too.”
During the three-day course, students were introduced to different styles of motorcycles and learned about the history of Harley-Davidson, which began in 1903. They also got hands-on experience servicing and repairing two motorcycles the technicians brought with them.
“Our initial thoughts were not to sell bikes, but to introduce these guys to the motorcycle world, educate them on proper maintenance and let them know we’re here to help them with their bikes,” Tucker said.
It seems to have worked.
Senior Cristian Melero plans to buy a motorcycle soon, but he had been leaning toward a sportbike. After getting some hands-on experience with the Harley-Davidsons, he changed his mind.
“I thought Harley-Davidsons were old-school bikes, but they showed us the difference,” Melero said.
School officials hope to continue the clinic in coming years.
Posted by Holly Wagner