Gowanda Harley-Davidson Pairs Sales with Santa

Publish Date: 
Dec 10, 2009
By Beth Dolgner

Santa Claus is coming to town, but there is no word yet whether he will arrive by sleigh or motorcycle. Gowanda Harley-Davidson, located in Gowanda, New York, is going beyond the usual holiday sale by bringing the man in red himself to town.

Santa will be at Gowanda Harley-Davidson from 11:00 a.m. until 2:00 p.m. on Saturday, December 12. While the kids talk to Santa, the adults can take advantage of special holiday sales, including twenty percent off saddlebags and luggage.

The event has been an annual tradition for more than twenty years, and the pairing of Santa and sales has proven to be a successful formula. Longtime employees often see customers who once sat on Santa’s knee now bringing their own children. Each child receives a present along with cookies and hot chocolate.

The following Saturday, December 19, the special events at Gowanda Harley-Davidson continue with a free performance by acoustic rock group Acoustically Insane. The sales will continue, too, with discounts on apparel as well as car and truck accessories.