Grand + Benedicts fixtures let you customize the show floor

Publish Date: 
Feb 13, 2012
By Cynthia Furey
IN A SEA OF multiple products and brands, maintaining a store's identity can be challenging. Creating a theme and streamlining your store fixtures could be a way for your to enhance your store's identity while still serving customers' needs.

In addition to its more than 3,000 fixtures and display available, longstanding retail display company Grand + Benedicts also offers custom retail fixture programs for brands and retailers.

For archery company Bowtech, G+B designed both an arrow display and “virtual salesmen” kiosks (see photo) that played videos regarding the technical side of archery, the company says. The Carharrt workhorse was another custom fixture (see photo, below right), created with clear-coated steel frame to convey the overall feel of the brand.

Grand + Benedicts also is credited with creating the rugged look and feel of Eddie Bauer stores using rustic blond woods, as well as the modern apparel display fixtures of Guess stores, with futuristic round tired table displays that the stores place in their entryways to highlight new apparel.

For more information, visit www.grand-benedicts.com or www.gbcustomfixtures.com.