The recession hasn’t scared everyone out of opening a new business, and Marc "Kraut" Beyer is living proof.
He opened OCD Custom Cycle and Repair in Santa Fe, N.M., to do maintenance, repairs and custom builds – primarily on BMWs. The shop plans a grand opening for noon to 5 p.m. Oct. 8.
The service part of the shop is getting the business running as customers haul older motorcycles out of storage to beat high gas prices. On one recent afternoon there were several bikes in the shop and two weeks of bookings. Beyer attributes part of the shop’s success to its guarantee.
"If people aren't happy, they bring it back, and we will fix the job," he told the New Mexican. "That's on our invoices."
Beyer calls himself "Kraut" because he was born in Germany. His friends suggested he call the shop OCD Custom Cycle and Repair: OCD stands for obsessive-compulsive disorder.
"People refer [to Beyer] as that OCD mechanic," GM Frances Sayre says. "But he doesn't mind — a motorcycle shop is a place you want the mechanic to be obsessed with precision work."
Beyer’s professional history includes stints at Mercedes-Benz and BMW, where he finished his training in motorcycles.
Among other plans for business development, Beyer plans to offer maintenance classes for women riders from the 2,500-square-foot shop. Three women have already signed up.
"As women who ride motorcycles, they sometimes get the short end of the stick" from mechanics, Sayre says. "That's a big focus of ours," to make sure that doesn't happen.”
For more information about OCD Custom Cycle and Repair, call 428-0646 or visit ocdcustomcycles.com.
Posted by Holly Wagner
Like Dealernews’ Facebook page: