Grand opening Saturday for Motorcycle Superstore Louisville outlet

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Motorcycle Superstore is celebrating the official grand opening of its second brick-and-mortar retail outlet, this one in Louisville, Ky., with a party and sale Aug. 20.

The new outlet store opens at 9 a.m., offering deals on gear and a chance to win prizes including 16 tickets to the Red Bull Indianapolis MotoGP.

"The Louisville outlet store offers a unique opportunity to give our customers in the region a hands-on shopping experience with deals they won't find anywhere else," says Erick Barney, Motorcycle Superstore's VP of marketing. "With the success of our Southern Oregon retail outlet near our West Coast fulfillment center, it was logical to open another outlet at our new East Coast fulfillment center, especially considering the population of the greater Louisville, Kentucky region."

Grand opening specials include up to 80 percent off helmets, riding jackets, boots, pants and accessories. The event will include a live music broadcast by WFSR and a no-host barbecue lunch from Hickory Farm BBQ. Customers spending more than $100 eat for free.

Posted by Holly Wagner