Gut Wrenching Cycles finds its NJ niche

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New Jersey riders have a new custom option in Fanwood's Gut Wrenching Cycle.

The shop started crawling to life last October but only opened in March. Now, owner Ed Friedman, says his first few months have been "fantastic."

"Sometimes, you're not very welcomed as a motorcycle shop, but our neighbors accepted us with open arms,” he says.

Friedman owned a similar business in Brooklyn more than 20 years ago, but left that behind and moved to Garwood in 1991. He then spent 18 years working as a mobile repairman, traveling to friends' and acquaintances' homes and servicing their motorcycles.

"Friends kept encouraging me to rebuild a shop," he told the Scotch Plains Patch. "A lot of people knew about my work through word of mouth, so [I thought] I could at least make some money from paying customers."

Locals say the shop owes much of its success to filling a need in an area with few alternatives, added to a prime location.

The shop has five employees who build custom bikes, manufacture and order parts, restore classic bikes, sell used motorcycles, and do repair and maintenance work.

"We do everything from Harley to Honda, from Suzuki to Ural," Friedman says. "If it has to do with a bike, we do it."

Posted by Holly Wagner