H-D Launches 'Share Your Spark' Program

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Harley-Davidson encourages men and women alike to share their experience, knowledge, and passion for riding with others. As a result, the Motor Company developed Share Your Spark: A Guide to Mentoring — a tool for current and aspiring riders on how to be a resource and support system to others during their motorcycling journey.

"Mentoring can be as formal or informal as you like," says market outreach manager Leslie Prevish. "It's all about sharing stories and experience, having fun, and learning together."

H-D says Share Your Spark mentoring materials provide a framework for leveraging a dealership's customers' enthusiasm to inspire new riders. Mentoring materials consist of a DVD featuring tips on how to become or find a mentor and stories from successful mentoring experiences, a Share Your Spark lapel pin and a Journey Planning & Reflection Guide.

Share Your Spark: A Guide to Mentoring is available at Harley-Davidson dealers and HOG chapters.