Harley-Davidson is launching its 2009 V-Rod Muscle in a distinctly non-traditional way — by teaming up with supermodel Marisa Miller in a marketing campaign to introduce the latest addition to Harley-Davidson's high-performance line of V-Rod motorcycles.
H-D says the V-Rod Muscle¹s sculpted body complement Miller. "To represent
such an iconic American brand is incredible," said Miller. "I have grown up
watching my dad and uncle ride Harleys. It's amazing to circle back at this
point in my career, and work with a brand I have so much respect for."
Starting Oct. 13, an ad campaign launches that shows Miller stretched atop a
sleek, black V-Rod Muscle. The black background and distinct lighting
capture the aggressive styling of the bike. In lifestyle magazines such as
GQ, Esquire, Complex, Road & Track and Trader, ads will make use of a new
technology called SnapTell, which provides access to exclusive content upon
photographing the ad with a mobile phone camera.
The campaign was pre-launched on Oct. 6 on Harley-Davidson's official
YouTube channel, with a "making of" video that takes viewers behind the
scenes at the Marisa Miller V-Rod Muscle photo shoot. Motorcycle bloggers and
Harley-Davidson fans and friends on Facebook and MySpace were exclusively
tipped off to the campaign. The video will also be available on www.h-d.com/muscle, which launches Oct.13.
The Harley-Davidson V-Rod Muscle features a 1250cc liquid-cooled V-twin
engine with a five-speed transmission and high-performance Brembo
triple-disc brakes with available ABS. Its ³slipper² clutch helps ease drive
train effort during downshifting while its broad-shouldered presence is
highlighted by a huge 240mm rear tire. New bodywork features integrated turn
signals and a clipped fender. The V-Rod Muscle is available in Vivid Black,
Brilliant Silver, Dark Blue Denim and Red Hot Sunglo.