H-D Launches V-Rod Muscle Ad Campaign

Harley-Davidson is launching its 2009 V-Rod Muscle in a distinctly non-traditional way — by teaming up with supermodel Marisa Miller in a marketing campaign to introduce the latest addition to Harley-Davidson's high-performance line of V-Rod motorcycles.

H-D says the V-Rod Muscle¹s sculpted body complement Miller. "To represent such an iconic American brand is incredible," said Miller. "I have grown up watching my dad and uncle ride Harleys. It's amazing to circle back at this point in my career, and work with a brand I have so much respect for."

Starting Oct. 13, an ad campaign launches that shows Miller stretched atop a sleek, black V-Rod Muscle. The black background and distinct lighting capture the aggressive styling of the bike. In lifestyle magazines such as GQ, Esquire, Complex, Road & Track and Trader, ads will make use of a new technology called SnapTell, which provides access to exclusive content upon photographing the ad with a mobile phone camera.

The campaign was pre-launched on Oct. 6 on Harley-Davidson's official YouTube channel, with a "making of" video that takes viewers behind the scenes at the Marisa Miller V-Rod Muscle photo shoot. Motorcycle bloggers and Harley-Davidson fans and friends on Facebook and MySpace were exclusively tipped off to the campaign. The video will also be available on www.h-d.com/muscle, which launches Oct.13.

The Harley-Davidson V-Rod Muscle features a 1250cc liquid-cooled V-twin engine with a five-speed transmission and high-performance Brembo triple-disc brakes with available ABS. Its ³slipper² clutch helps ease drive train effort during downshifting while its broad-shouldered presence is highlighted by a huge 240mm rear tire. New bodywork features integrated turn signals and a clipped fender. The V-Rod Muscle is available in Vivid Black, Brilliant Silver, Dark Blue Denim and Red Hot Sunglo.