H-D Names New VP of Communications

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Susan Henderson, a senior public relations executive, has joined Harley-Davidson, Inc. as VP of Communications. In this position, she will develop and direct the company's overall global, strategic communications initiatives. Henderson replaces Kathleen Lawler.

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company, MV Agusta Group and Harley-Davidson Financial Services.

Henderson reports to Jim Ziemer, CEO of Harley-Davidson, Inc.

“She is a proven leader in her own discipline and is a welcome addition to the Harley-Davidson leadership team,” says Ziemer.

Most recently, Henderson was VP of Corporate Communications at the Wm. Wrigley Jr. Company in Chicago. She had earlier been a principal in her own communications consulting firm, where her clients included Diageo and Gillette. Her prior positions include VP of Public Relations at Kohl's Department Stores and director of marketing communications at Miller Brewing Company.