Harley-Davidson expands online Bike Builder tool

Publish Date: 
Jun 6, 2012

Harley-Davidson has expanded the H-D1 Bike Builder tool on Harley-Davidson.com to include all current models. The company also has added new features to the tool.

H-D1 Bike Builder lets visitors virtually customize their dream Harley with select Harley-Davidson Genuine Motor Accessories. Builders can gauge the visual impact of each accessory on the screen in an eight-frame, 360-degree view that’s in a large-screen format.

Navigation on the H-D1 Bike Builder is organized into four categories: Fit, Function, Style and Performance. Accessories can be added and deleted from the bike, with the screen image changing accordingly. The MSRP of each item added to the base motorcycle is calculated on a summary chart screen with an updated “as built” total.

H-D1 Bike Builder offers social sharing of a saved virtual customization on Facebook and Twitter, a printable view of the dream bike, and downloadable custom wallpaper.

Visitors can use H-D1 Bike Builder to locate an authorized Harley-Davidson dealer, schedule a test ride, estimate payments, and download a credit application. The site also offers educational videos on the Fit, Function, Style and Performance aspects of customizing.

Harley-Davidson says it will continually update H-D1 Bike Builder it introduces new models and accessories.

Posted by Arlo Redwine

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