MILWAUKEE, Wis. - This week, 4,500 Harley-Davidson dealers and staff from all over the world are converging on Milwaukee as the Motor Co. brings its annual dealer meeting to the OEM's home town for the first time in a decade.
"One of the most important factors of the long-term success of our company is our strong dealer network that connects us to our customers," said president and COO Matt Levatich. "This event helps us continue to build strong relationships with our dealers and to share exciting information about new products and our upcoming 110th anniversary."
In addition to unveiling new 2013 motorcycles, the OEM is introducing its 110th Anniversary motorcycle to the visiting dealers. The public will have an opportunity to see the new motorcycles at Bike Night at the Harley-Davidson Museum Aug. 30. The Museum event will also be the official kickoff for the company's 110th Anniversary, a yearlong countdown to the company's anniversary party in Milwaukee over Labor Day weekend 2013.
The Harley-Davidson dealers and staff include roughly 3,000 from the United States, many of whom are arriving by motorcycle, as well as nearly 1,500 dealers and staff from 60 countries including Japan, Thailand, Lebanon, Russia, Switzerland, Saudi Arabia, Brazil, India, Mexico, Canada, Cyprus, Belgium Australia, China, Ukraine, Indonesia, Germany and New Zealand.
Posted by Holly Wagner