Harley-Davidson kicks off 110th anniversary celebrations with events this month

Publish Date: 
Aug 6, 2012


MILWAUKEE, Wis. -Two groups of Harley-Davidson motorcycle riders set off Aug. 3 to explore opposite corners of the globe, tracing routes across the American West and the Tibetan Plateau of China.

The adventures kick off a year-long celebration of Harley-Davidson's 110th Anniversary, and for the first time the iconic American brand is inviting everyone to ride along through social media.

“Our 110th Anniversary year starts [Aug. 4] with journeys on two continents, the first with a group of riders who've never before experienced the adventure of Sturgis, and the other is on the opposite side of the world with a group of enthusiasts riding in China across the Tibetan Plateau," explained CMO Mark-Hans Richer.

One group of riders that includes GoPro-sponsored athletes will ride into the Badlands of South Dakota to experience the Black Hills Motor Classic for the first time.

The second group, led by Richer and Asia Pacific managing director Dave Foley, will explore the Tibetan Plateau across western China. They'll begin their adventure in Xining, China.

Participants of both rides will tell their stories of discovery and exploration in real time through social media on H-D’s new 110th Anniversary website, www.h-d.com/110." The Harley-Davidson 110th Anniversary Experience website will remain live through 2013 and will be powered by content from official Harley-Davidson events, as well as by fans from around the world.

Harley-Davidson's official 110th Anniversary events begin at the Harley-Davidson Museum's Bike Night in Milwaukee Aug. 30 and continues at European Bike Week in Faaker See, Austria, Sept. 4-9. The official Harley-Davidson Anniversary Celebrations will be held in Rome, June 13-16, 2013, and in Milwaukee, Aug. 29-Sept. 1, 2013. More information and additional details will be announced Aug. 20.

Posted by Holly Wagner