Harley-Davidson of Lynchburg renovates... for future customers

Publish Date: 
Jul 16, 2013

LYNCHBURG, Va. – It’s been 14 years since Wellesley Hargrove bought Harley-Davidson of Lynchburg, and now it’s time for some changes. The owner is adding almost 6,000 sq. ft. of retail space, expanding the showroom to 9,000 sq. ft. and building a timber archway entrance to improve appeal. Behind the scenes, he’s adding office space.

The expansion is a sign the recession is easing for the store near the Blue Ridge Parkway.

“When the economy collapsed … I would say we lost, overnight, 30 percent of our sales,” Hargrove told the News-Advance. By working to become “better business people,” he said, “we’ve been able to claw back those sales.”

The goal is to bring in new customers. Not just the core Harley demographic, but younger and women riders.

Construction on the addition started earlier this summer and is expected to finish this fall, operations manger Jeremy Friedley said. 

Posted by Holly Wagner