Best Use of Space
Owner: Raymond and Charles Gref Location: Montreal, Quebec, Canada Store Size: 54,000 sq. ft. Years in Business: 49 Vehicle Brand Carried: BMW, Buell, Harley-Davidson URL: www.motointermtl.com Strengths: Moto Internationale is literally two dealerships in one, each with its own feel and atmosphere. Divided by a common wall, the BMW and Harley-Davidson/Buell showrooms pack a lot into a new, long building completed in 2007. The exterior of the building speaks to the two different brands, with H-D behind a brick facade and BMW housed within a cleaner, modern-looking storefront.
Carte Privilege, a customer loyalty program, lets customers earn Moto Internationale dollars with every purchase. The more money they spend, the more they can save on future purchases. The program comes with special offers, oil changes and free washes and other perks to pique customer interest.