MILWAUKEE, Wis. - It's October, and that means Harley-Davidson riders and fans will be sporting the popular Pink Label Collection apparel and merchandise more than they usually do.
"The Harley-Davidson family of riders and fans has a promise for women affected by breast cancer: You’re not alone, because we ride with you," the OEM announced today.
Riders and fans have raised more than $1 million for organizations that support and empower women affected by breast cancer through the purchase of Harley-Davidson Genuine MotorClothes Pink Label Collection apparel and merchandise.
“The brave and courageous women who have shared with us stories of battling breast cancer are the inspiration for the Pink Label Collection,” said Karen Davidson, creative director of General Merchandise and granddaughter of a Harley-Davidson Motor Co. founder. “The custom Pink Label gear is a powerful way for riders and enthusiasts to express their support for the one in eight women in the United States who are diagnosed with this disease.”
The financial support begins with the purchase of any H-D Pink Label item. Three percent of the suggested retail price of Pink Label merchandise is donated to organizations like the National Breast Cancer Foundation and Young Survival Coalition that support women affected by breast cancer.
Thanks to the generosity of Harley-Davidson motorcycle riders, fans and dealers, the Pink Label Collection generated more than $1 million for such organizations since its inception in 2010.
For 2014, the new and expanded H-D Pink Label Collection includes 88 items.
Press release posted by Mary Slepicka. Press image courtesy Harley-Davidson Genuine MotorClothes