Harley-Davidson has opened a new subsidiary office in Cape Town, South Africa. The new business unit is charged with increasing sales in the Middle East and Africa.
"People here have already embraced the brand and lifestyle," Stuart Farrell, managing director, Middle East and Africa, says. "Now what we're working on is helping our dealer network to grow and expand so these customers can find our products and get out on the road."
Harley-Davidson has been seeking increased international sales to make up for a slowdown in the domestic market. The OEM opened its first authorized dealership in East China last Nov. 3 in Shanghai.
First quarter retail sales of Harley-Davidson motorcycles in the U.S. decreased 12.8 percent compared to the same three months in 2007. In international markets, H-D retail sales increased 16.8 percent during the period.