Harley-Davidson Promotes $500 Trade-In Program


Harley-Davidson is beginning to promote a trade-in program we first reported on about four weeks ago. The program has been in effect since Dec. 1.

Harley-Davidson invites riders to trade in their non-Harley-Davidson motorcycles for a new untitled Harley. As an added incentive, customers who trade in an eligible competitive motorcycle toward the purchase of an eligible Harley by Jan. 31 will receive the dealer-negotiated trade-in value plus $500 towards the final purchase price.

“It’s all about sharing the Harley-Davidson experience with a discriminating audience and earning the opportunity to welcome new riders into the family,” Dino Bernacchi, Harley-Davidson’s advertising and promotions director, stated in a news release. “Currently, one in four sales of new Harley-Davidson motorcycles are to competitive brand riders, but there may be some riders out there who don’t realize that nearly all Harley-Davidson dealers welcome competitive brand trade-ins, so we are spreading the word through this promotion and sweetening the deal to help get them on the ride of their dreams.”

For more details, log on to www.h-d.com/trade-in.

Posted by Arlo Redwine