Harley-Davidson has partnered with wellness expert Jillian Michaels (known for her role on the TV show The Biggest Loser) to encourage women to gear up and get behind the handlebars of their own motorcycle.
The company will spotlight March’s National Garage Party Month by hosting a sweepstakes rewarding one woman and three of her friends with a weekend in Los Angeles. The vacation will feature participation in the Harley-Davidson Rider’s Edge New Rider Course, spa treatments and a motivational talk with Michaels on how to live a better, healthier life.
A teaser for the sweepstakes is posted on the bottom right corner at www.harley-davidson.com/garageparty. At press time the website said to check back on how to enter the contest.
Michaels, who is also a best-selling author, is a lifelong motorcycle enthusiast and licensed rider. “Learning to ride a motorcycle was an empowering experience for me, so I want to share that with other women,” Michaels said in a news release. “That’s what Garage Party events are all about. Women get to learn about the sport from other women in a non-intimidating environment, which is why I’m excited to be a part of this effort.”
Harley-Davidson dealerships are gearing up for National Garage Party Month. Garage Party events provide a fun, social environment for women to learn about motorcycling, as well as meet other women who are interested in riding. Dealers host the events year-round, but Harley has declared March as a special focus to bring national awareness to the events, which the company says have encouraged thousands of women to learn to ride in the last few years.
Posted by Arlo Redwine