Harley-Davidson of Scottsdale plans 146,000 sq. ft. dealership

Publish Date: 
Apr 3, 2014

SCOTTSDALE, Ariz. – Bob Parsons isn’t known for doing little things, and his new 146,000-sq.-ft. dealership will be no exception: plans call for the new Harley-Davidson of Scottsdale to be the world’s largest Harley-Davidson dealership.

"According to our calculations, it will be the world's largest Harley-Davidson dealership," general manager Justin Johnson told a crowd of hundreds of Harley riders participating in a charity ride for Arizona Bike Week on April 2.

Parsons also owns Go AZ Motorcycles in Scottsdale, with nine brands, and Southern Thunder Harley-Davidson in Southaven, Miss. He also founded Spooky Fast Customs.

Harley dealerships in Dayton Beach, Fla., and Las Vegas are among the biggest existing locations Destination Daytona is 109,000 sq. ft. and Red Rock Harley-Davidson in Las Vegas is 104,000 sq. ft.

The proposed two-story Scottsdale dealership would be built on 4.28 acres northeast of the existing 26,000-sq.-ft. dealership that opened in 1998. A closed Chrysler dealership would be torn down to make way for the new building.

The new facility will have 87,000 sq. ft. of underground parking and storage. The 20,000-sq.-ft. service department will have glass walls so customers can watch mechanics "taking care of their pride and joy, their Harleys," Johnson said. Customer lounges, event space for concerts and shaded parking are also planned.

“Harley-Davidson of Scottsdale has rocketed to a status as one of the top performing Harley-Davidson dealerships in the country, achieving top marks for customer care and service. Now, we are building a new home for that experience which will be unlike any other in the world,” Parsons said.

The Scottsdale Development Review Board is scheduled to review plans for the dealership at 1 p.m. today at City Hall. The plan is to tear down the Chrysler dealership within a month, and open in the late spring of 2015.

Plans were revealed during the sendoff for Cyclefest’s first charity ride, Peace Out Prostate Cancer.

Posted by Holly Wagner