MILWAUKEE, Wis. - Harley-Davidson is celebrating its fifth annual Women Riders Month by asking fans around the world to tell stories of modern day independent women who express themselves through motorcycle riding.
through May 15 fans are encouraged to share stories of incredible women riders through a crowd-sourcing application called "Fan Machine" on Harley-Davidson's Facebook page (www.Facebook.com/harley-davidson). Submitted stories should highlight how these women riders have unleashed their inner rebel as well as inspired other women to do the same.
"Our brand unites independents from all walks of life," said Claudia Garber, director of women's outreach marketing for Harley-Davidson. "There are thousands of women who have taken to life on two wheels…and they all have a story to tell. These stories are not only the lifeblood of the Harley-Davidson experience, but are instrumental in inspiring other women to live out their own dreams."
The Motor Co. points to the mother and daughter team of Avis and Effie Hotchkiss, who in 1915 crossed America – twice – on a three-speed V-twin Harley-Davidson with a sidecar, as examples of the independent spirits who “embody freedom, self-expression and rebellion.”
The top 10 fan submissions will be featured on Harley-Davidson's Facebook page and other social media channels, as well as the official website. Each winner will also receive a $200 Harley-Davidson gift card and Harley-Davidson merchandise.
Posted by Holly Wagner