Harley-Davidson teams with Marvel Comics for 'Avengers' movie promotion

Publish Date: 
Feb 21, 2012

Harley-Davidson and Marvel Entertainment have partnered again for the Assemble Your Freedom contest, in which customers can assemble their dream bikes and become a character in an Avengers comic.

Through July 1, anyone can enter the Assemble Your Freedom contest online at www.harley-davidson.com/wcm/avengers by creating a profile with a hero name and description and selecting a Super Hero bike model and features on the Harley-Davidson H-D1 Bike Builder.

The Assemble Your Freedom contest will select five winners based on various factors with prizes that include the motorcycle they created and being immortalized with a personal likeness and motorcycle drawn into a custom Avengers comic book.

Based on the popular Marvel comic book series, the Avengers film brings the mightiest superhero characters together on screen for the first time. The recently launched Harley-Davidson Softail Slim motorcycle will have a role in the new Avengers film, scheduled to premiere May 4.

Posted by Holly Wagner

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