Harley-Davidson, UFC plan Hometown Throwdown for anniversary

Publish Date: 
Mar 21, 2013

MILWAUKEE, Wis. – Harley-Davidson has renewed its partnership with the Ultimate Fighting Championship. This year it includes a 110th Anniversary bout that will take place during the Motor Co.’s celebration in Milwaukee.

The centerpiece of the partnership this year will be the Harley-Davidson Hometown Throwdown event during the brand's 110th Anniversary celebration over Labor Day weekend. One grand prize winner will score a customized Street Bob motorcycle and receive a VIP trip to the Harley-Davidson Hometown Throwdown. Additionally, the winner will literally make an appearance in the Octagon during the Harley-Davidson event at UFC 164 at the Bradley Center Aug. 31 -- the winner's custom-designed 110th anniversary logo will be painted in the Octagon.

"It's been an amazing ride with the UFC," said Dino Bernacchi, Harley-Davidson marketing communications director. "In this – Harley-Davidson's 110th Anniversary year – we're upping the ante and putting one lucky fan in the center of the action as only Harley and the UFC can."

Fans can enter for their chance to win at www.harley-davidson.com/UFC. Entering fans can create their own 110th Anniversary graphic and share why their image is worthy of the Octagon and the VIP prize package.

Posted by Holly Wagner