Harley-Davidson unveils 1200 Custom, new customization program


Harley-Davidson has introduced the 1200 Custom as a midyear Sportster addition to its 2011 lineup. The model features a wide front end, a chunky 16-inch tire, new wheels, a pull-back handlebar, and a reshaped LED tail lamp.

The 1200 Custom also marks the debut of H-D1 factory customization, which allows customers to choose from seven option categories to optimize fit, function and style. By selecting from factory-installed wheels, handlebars, seats, paint, foot control position, security system, and engine finish, customer can create a personalized motorcycle.

Factory customization and Bike Builder on Harley-Davidson.com are the newest elements of H-D1, Harley-Davidson’s offering of customization tools, which also includes Genuine Motor Parts and Genuine Motor Accessory catalogs, the Genuine Motor Accessories Custom Seat and Custom Paint programs, and the Chrome Consultant and Fit Shop advisors at dealerships.

Key features of the 2011 1200 Custom, according to Harley, include:

  • Air-cooled Evolution 1200cc V-twin engine with Electronic Sequential Port Fuel Injection (ESPFI), rated at 79 ft.-lbs. peak torque at 4000 rpm.
  • Powertrain is finished in black powdercoat with chrome covers.
  • New chrome, five-spoke cast aluminum wheels front and rear. Front and rear wheels are 16 x 3.0 inches.
  • New Michelin Scorcher 31 tires; 130/90B 16 front and 150/80B16 M/C 77H rear.
  • New wider fork spacing and polished triple clamps.
  • Pull-back handlebar mounted on a curved riser that incorporates an LED warning light display.
  • New reshaped classic Sportster “eyebrow” over the headlamp.
  • New tail light is smaller and has a new shape with a bright, low maintenance LED element.
  • New front suspension rates are re-tuned to match the new tire/wheel combination. 39 mm front fork with 30 degrees rake.
  • Polished forward foot controls.
  • Coil-over pre-load adjustable rear shocks.
  • Two-up seat is standard. Laden seat height is 26.6 inches.
  • The 4.5-gallon fuel tank offers long riding range.

The H-D1 factory customization options are installed as the motorcycle is assembled at the factory. Customers can order a 1200 Custom in more than 2,600 combinations.

At Harley-Davidson.com. customers can view the bike they're creating as different options are selected. They can then print out a description of their bike and bring it to a dealer to review the motorcycle with trained staff, select additional accessories to be installed by the dealer to further customize the motorcycle, and then place an order. Customers can expect to be riding their new bike in as little as four weeks from the time an order is placed. Delivery timing may vary depending on demand, and will be communicated to customers at the time of order. H-D1 factory customization will be available only through Harley-Davidson dealers in the United States and Canada.

The 1200 Custom has a suggested retail price in the United States of $10,299, and comes equipped with chrome five-spoke cast aluminum wheels, pull-back handlebars, forward polished foot controls, a two-up seat, black engine with chrome covers, and Vivid Black paint. Factory-installed options can be swapped out in any combination to this base configuration of the 1200 Custom, using these seven different categories:

  • Wheels: black five-spoke cast aluminum with machined highlights, chrome laced, or black laced.
  • Handlebars: Drag Bars or Mini-Apes
  • Foot Controls: Mid-mount polished
  • Seat: Solo
  • Paint/Graphics: (solid colors) Vivid Black, Brilliant Silver Pearl, Cool Blue Pearl, Chrome Yellow, Merlot Sunglo, Sedona Orange, Black Denim; (two-tones) Scarlet Red/Vivid Black, Merlot Sunglo/Vivid Black, Sedona Orange/Vivid Black, Birch White/Sedona Orange, Chrome Yellow/Vivid Black; (custom graphics) Cool Blue Pearl with Scalloped graphics, White Hot Pearl with Hot Pink Flame graphics.
  • Engine: Black powder coat with black covers
  • .
  • Security: Add Harley-Davidson Smart Security System.

Options can be incorporated with the base configuration in any combination, except that the Mini-Ape handlebars cannot be combined with mid-mount foot controls.

Posted by Arlo Redwine