Harley-Davidson's Schedule for Daytona Bike Week


Harley-Davidson has announced plans for Daytona Bike Week, which begins Friday, Feb. 26. The company will host activities at a new location at Riverfront Park on Beach Street, and will have a larger presence at the Daytona International Speedway.

“Our new location at Riverfront Park is a showcase for custom Harley motorcycles, while our spot at the Speedway gives riders a chance to test ride any of our 70 demo bikes,” Harley-Davidson’s Steve Piehl stated in a press release.

Riverfront Park activities will run from Friday, Feb. 26, to Saturday, March 6, 9 a.m. to 7 p.m. daily. Highlights will include:

  • Harley-Davidson Parts & Accessories and MotorClothes Products interactive experience, with the latest and greatest in customization and technology
  • Third Annual Harley-Davidson Women’s Ride (Tuesday, March 2)
  • Harley-Davidson Ride-In Custom Bike Show (Wednesday, March 3)
  • V-Rod Race Experience, which allows people to race their friends
  • Fit Shop customization activities
  • Tattoo competition
  • Muscular Dystrophy Association (MDA) bike build and raffle
  • Food, beverages, music and free parking

Activities at Daytona International Speedway near the Intersection of Midway Avenue and Richard Petty Boulevard will run from Saturday, Feb. 27, to Saturday, March 6, 9 a.m. to 5 p.m. daily. Highlights will include:

  • Harley-Davidson motorcycle demo rides
  • Harley Owners Group (HOG) pin stop: Members get a free event pin
  • HOG Day, Saturday, Feb. 27: Members receive a special gift
  • 2010 Harley-Davidson interactive motorcycle display
  • Fit Shop motorcycle experience, showing how any Harley can be custom fit
  • Food, beverages, music and free parking

Motorcycle owners are invited to enter their Harley-Davidson motorcycles in the Ride-In Custom Bike Show on Wednesday, March 3. Registration is $10, and will be at Riverfront Park on Beach Street from 9 a.m. to noon, with cash prize winners in a variety of classes. Entries are open to the general public.

Harley-Davidson motorcycle demo rides will be available at Daytona International Speedway February 27 to March 6. Riders with a valid license and appropriate riding gear can test ride any 2010 Harley-Davidson motorcycle.

For a complete listing of Harley-Davidson events, visit www.harley-davidson.com. There will be online coverage direct from Daytona at www.harley-davidson.com/daytona.

Attendees can also check the on-site Harley-Davidson activities guide for additional times and locations of entertainment and other special attractions.

Posted by Arlo Redwine. Photo courtesy of Harley-Davidson.