Harley Loses Market Share in Q2

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Harley-Davidson motorcycle retail sales in the U.S. decreased 8.7 percent for the second quarter when compared to the same period last year, while the heavyweight motorcycle market in general actually increased 0.8 percent. The company reported these figures in anticipation of filing its second-quarter earnings.

Last quarter, Harley was doing better than the overall market. In the company's Q1 financial filing, it reported a retail sales decrease of 12.8 percent for its motorcycles, and a 14 percent decrease for the entire heavyweight portion of the market.

Harley defines heavyweight motorcycles as those having engines 651cc and larger. It obtains retail sales data for other motorcycle manufacturers from the Motorcycle Industry Council, which should be announcing its second-quarter numbers any day now.