Harley posts higher sales in Q2, but still down YTD in U.S.

Publish Date: 
Jul 25, 2013

MILWAUKEE, Wis. – Harley-Davidson dealers worldwide sold 90,193 new motorcycles in the second quarter of 2013, compared to 85,714 motorcycles in during the same time period one year ago, the OEM reported today.

Sales in Q2 were up 4.4 percent in the U.S., with 58,241 new motorcycles sold, the company reported.

In foreign markets, dealers sold a combined 31,952 new motorcycles during second quarter, compared to 29,953 in Q2 2012. Latin America led foreign growth with a 39.2 percent hike, followed by 12.3 percent in the Asia-Pacific region, 3.6 percent in Canada and 1 percent in the EMEA (Europe, Middle East, Africa) region.

In the first half of 2013 dealers sold 144,447 new units worldwide, compared to 145,391 motorcycles during the first half of 2012. Latin America experienced a 22.8 percent growth rate for the first six months of the year compared to first-half 2012, followed by 11.9 percent in Asia Pacific, and 3.6 percent in EMEA.

U.S. and Canadian markets are down for the first six months of the year, with Canada dropping 2.4 percent and the U.S. down 2.7 percent from first-half 2012. The company said it believes first-half U.S. retail sales were adversely impacted by a prolonged and abnormally cool and wet spring compared to an abnormally early and warm spring one year ago.

Harley-Davidson continues to focus on growth in foreign markets. "During the second quarter...we surpassed a milestone for international dealership growth. With the opening of a dealership in Salvador, Brazil, on June 29, we have added 104 dealerships outside the U.S. since late 2009, achieving our goal to add 100 to 150 international dealerships by the end of 2014," CEO Keith Wandell said.

The Motor Co. expects to ship 259,000 to 264,000 motorcycles to dealers and distributors worldwide this year, 51,000 to 56,000 motorcycles in third quarter, compared to shipments of 52,793 motorcycles during Q3 2012. (continued)