MILWAUKEE, Wis. - Harley-Davidson Authorized Rentals is joining with retailer Kiehl's in the fourth annual Kiehl's LifeRide for amfAR, the Foundation for AIDS Research.
The ride started July 31 and wraps up Aug. 8. Chris Salgardo, president of Kiehl's USA, and amfAR CEO Kevin Robert Frost are leading about 10 fellow enthusiasts eager to join the fight against HIV/AIDS in a Seattle-to-Los Angeles ride that includes stops at seven Kiehl's retail stores and three Harley-Davidson dealerships along the route.
Riders picked up their bikes and kicked off the ride July 31 at Eastside Harley-Davidson in Bellvue, Wash. They will stop at Dudley-Perkins in San Francisco on Aug. 5 and make a final stop at Bartels Harley-Davidson in Marina Del Rey in the Los Angeles area on Aug. 8.
Celebrity riders include actors John Corbett, Gilles Marini, and Kurt Yaeger and World Cup rugby champion Ben Cohen. In addition, amfAR's global fundraising chairman, actress Sharon Stone, will accept the check for the full donation to amfAR at the LifeRide finale Aug. 8, at The Grove in Los Angeles.
The ride is projected to generate $150,000 in donations to amfAR. At each stop, the public will be invited to meet the riders, learn more about amfAR, and contribute to the organization.
Those interested may follow the riders' journey with daily updates, contests, photos and video posted on Kiehl's Facebook (Facebook/Kiehls), Twitter (@Kiehls and @KiehlsPrez) Instagram (@KiehlsNYC), and YouTube channel (YouTube.com/KiehlsNYC). Use #LifeRide or #HDrentals to join in the conversation.
Posted by Holly Wagner