Owners: Greg and Mark Donahoe Location: Springdale, Ark. Store Size: 27,000 sq. ft. Years in Business: 11.5 Vehicle Brand Carried: Honda URL: www.heartlandhonda.com Strengths: The store has an active HRCA off-road club, and four to six times a year it rents out a motocross track for a day of dirtbike demos, free food and drinks, and lots of giveaways. Heartland Honda is also the main track sponsor for the area's closest MX racetrack. Every Saturday the store serves lunch for employees and customers.