Helmet House and TCX Boots to part ways


Powersports distributor Helmet House and the parent company of TCX Boots have announced that the two companies have "amicably ending" their business relationship at the end of 2010.

“This was a very difficult decision to make,” said Mark Gandy, Helmet House director of products. “Given the quality of the TCX product we were quite excited to take this line on, however with the industry’s challenging market conditions, the competitive climate within the boot category and TCX’s available sales and marketing resources for the United States we felt it best to recommend that TCX find another distribution option and they concurred.”

“Helmet House took on the line while it was still branded as Oxtar. During the second year of our involvement the Oxtar line was re-branded as TCX globally. I know I speak for everyone at Helmet House in wishing Novation and TCX the best in their future endeavors in the United States,” added Bob Miller, Helmet House’s co-founder and president.

“We’d like to thank Helmet House for over four years of brand stewardship during our transition from Oxtar to TCX, but we feel it necessary, given the current market conditions in the United States, to reconfigure our United States distribution options to an independent sales force more focused on gaining placement in key dealerships,” said Marco Poloni, global sales and marketing director for the Novation S.p.A. family of brands.

Plans for a transition of marketing, sales, service, and distribution functions are currently underway and should be completed by the end of the third quarter of 2010, when Novation S.p.A. will begin distributing TCX Boots through its North American subsidiary, Novation North America, Inc.

Helmet House will continue to handle warranty and service through Dec. 31, 2010 for any TCX goods that Helmet House has sold. Dealers with questions regarding TCX should contact Novation North America, Inc. at 603-758-6486 or via email at info@tcxbootsusa.com after Oct. 1, 2010.

Helmet House took over distribution of the Oxtar line in 2006 after Fairchild Sports stopped distributing the footwear. In 2007, the lineup was rebranded under the name TCX after the line was acquired by Novation.

posted by Dennis Johnson