Helmet House: in the round with lots of new products


Unlike previous years, Helmet House’s booth in the redesigned exhibit hall has floor traffic on all four sides. And it’s got plenty of new stuff to make a good showing on each side.

Key new product lines include the Tour Master Select luggage line of tank bags, saddlebags and sissy¬bar bags. The Cortech Dryver series of waterproof tank bags use quick-release gas cap mounting rings for a wide variety of bikes.

New graphics are available for a variety of HJC and Shoei helmets, including the X-Twelve Elias 2 and Shoya Limited Edition shown. Also check out the new K-Dub2 Shoei graphic and the new Kevin Windham for the VFX-W dirt helmet. There are new products from Fieldsheer, Pokerun cruiser apparel and Utopia Goggles. For all its brands, Helmet House is offering a wide variety of special offers for Dealer Expo attendees.

Throughout the weekend the booth will be visited by Helmet House-supported riders like Foremost Insurance Pegram Racing BMW’s Larry Pegram, Team DNA Ducati’s Jake Holden, and Graves Motorsport Yamaha’s Tommy Aquino, just to name a few. Ben Spies may even stop by from his gig at the HJC Helmets booth just feet away.

Looking forward to the rest of the year, Helmet House director of marketing Richard Kimes says the company’s marketing strategy will encompass several mediums, including print, Web, online video, point-of-sale systems, and event support, “with dealers often reinforcing our commitment to sell through our products during their key selling season.

“Helmet House brands will continue with a strong commitment to consumer marketing to augment dealers with store traffic,” Kimes says. “A majority of our efforts will include smart phone tag readers to allow consumers to access more product information and specs via video and Web pages on their smart phones. Our efforts so far have resulted in a strong uptick in sales for 2011, even this early in the season.”