Helmet House To Train Sales Force On Merchandising

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Helmet House has recruited Retail Design Associates Inc. (RDA) to provide merchandising and retailing services for H.H, its product lines and its dealer network.

"As our business climate becomes more competitive, we felt it necessary to bring on [RDA]," says Phil Bellomy, co-founder and VP of Helmet House. "RDA's strategic training regimen will make an already dynamic merchandising function in our sales force even stronger."

Helmet House is the latest distributor to offer merchandising support to its dealers. Others have started offering informal merchandising training through their regional sales forces.

Tucker Rocky Distributing offers merchandising redesigns and consultations for dealers making a certain volume of purchases.