Helmet House's apparel team gets 3x boost

Publish Date: 
Jan 25, 2013

CALABASAS HILLS, Calif. - Helmet House is expanding its apparel business management team with the addition of two new team members and a move by a long-tenured employee.

Joining the distributor as outside sales and field training manager is Joe Parr. Parr will assist the Helmet House sales force with dealer product training and sales support. He brings with him more than 20 years of powersports business experience, a background that includes dealership operations, powersports distributor sales and time as a manufacturer’s representative. Parr previously worked at Western Power Sports, Helmet House and Ansai Sportswear, in addition to several powersports dealerships. He will be based in Dallas, according to the company.

Zane Steele comes aboard Helmet House’s team as apparel market sales analyst. Steele has a background in dealership sales and retail management and will be responsible for strategic product sales analysis, and executing sales and marketing initiatives that help all of the distributor’s apparel brands. Steele has worked in retail operations and management positions at Del Amo Motorsports and Long Beach Motorsports in Southern California. He will based at Helmet House headquarters in Calabasas Hills.

Rounding up this trio is the move of Eli Whitney, the company’s most tenured sales executives, to the role of consumer and events manager. Whitney will execute the Helmet House event marketing plan while interacting with riders and consumers around the country. Whitney carries more than 37 years of sales experience at nearly every level in the Helmet House organization, and brings comprehensive product knowledge, riding experience and customer expertise combined with a passion for interacting with riders and rally participants. He will be charged with continuing to expand the Helmet House focus on motorcycle events around the United States.

“With our strong growth in 2012 across all major product lines, we feel that expanding our dealer and consumer support is absolutely key to enhancing the position of our apparel and gear brands as the market leaders they are,” said Bob Miller, president and co-founder of Helmet House. “I am confident these three gentlemen will be vital to the continued growth of these Helmet House brands, to the benefit of our entire dealer network.”

Helmet House is a sponsor of the 2013 Top 100 Dealer Awards.


Posted by Dennis Johnson