HelmetHead Cycle develops online CRM using Amazon technology

Publish Date: 
May 19, 2011

Online retailer HelmetHead Cycle is using Amazon’s S3 technology  to back up its systems and store data so the retailer's website keeps running smoothly.

"We've been continuously seeking a robust platform to host our backups of our ever-growing product and customer database. Amazon's S3 technology is a proven platform which allows us to continuously expand our service offering while worrying less about data backup storage solutions. We've been utilizing this service for over a year now, but we've decided to let them handle the core of our backup strategy," explains Jeremy Harris, lead developer for HelmetHead Cycle.

Two years ago Harris enlisted Keith Sellars, CEO of WebGraffix Media Solutions, and Bruce Sonnenfeld, former director of software development of Mdirectory, to build an enterprise-level customer relationship management (CRM) and invoice transaction system. The new version of this system includes an affiliate program with graphical tracking tools, SMIPCL (secure mass image processing and caching libraries -- which also strips out camera geotagging metadata) for customer product review photo uploads, and server-based product image size processing.

"Develop, test and re-test, repeat. We're in a continuous development loop striving to get this new software launched and up on the web in a matter of days," says Harris. "Losing our data is the last thing we want, and it's something that we don't want to have to continuously worry about. That's why we chose Amazon [S3] for hosting a majority of our backups."

According to Amazon, "S3 provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. It gives any developer access to the same highly scalable, reliable, secure, fast, inexpensive infrastructure that Amazon uses to run its own global network of web sites. The service aims to maximize benefits of scale and to pass those benefits on to developers."

Posted by Holly Wagner