Hero MotoCorp to sell motorcycles, scooters in North America starting in 2014

Publish Date: 
Oct 16, 2013
By Bruce Steever

EAST TROY, Wis. - Erik Buell Racing will begin distributing Hero brand motorcycles and scooters in North America beginning in 2014, the company announced. India's Hero MotoCorp claims to be the world's largest manufacturer of two-wheeled vehicles.

Specific models to be offered in North America, along with any pricing details, were not disclosed.

“The actual EBR collaboration with Hero MotoCorp began in late 2011, when we were contracted to deliver a concept hybrid scooter for Hero in record time for the January 2012 Delhi show,” said EBR founder Erik Buell. “In early 2012, EBR next entered a long term strategic partnership to provide technical expertise and engineering services for Hero, the world’s largest producer of two-wheeled vehicles. Hero, a longtime supporter of sports in India, also became a sponsor of our race team in the AMA Pro Road Racing Championship. Since then, the alliance has grown stronger, culminating in Hero MotoCorp purchasing a minority share in EBR this past summer.”

Hero MotoCorp produces more than 6 million two-wheelers in India annually. The company assumed a 49.2 ownership stake in Erik Buell Racing earlier this year.

Said Hero MotoCorp Managing Director and CEO Pawan Munjal: “Both EBR and Hero believe that the combination of the world’s leading manufacturer of two wheelers and one of the world’s leading innovators is a very powerful team and we are excited about the possibilities.”