Holger Mohr joins MAG as VP of business development

Publish Date: 
Jun 4, 2012

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Holger Mohr has joined Motorsport Aftermarket Group as VP of business development for the MAG Brand Group.

In his new role, Mohr is responsible for the growth of international markets and will oversee MAG’s internal design center, the Mustang brand, and MAG Europe, among other departments. He reports directly to MAG’s CEO, Brian Etter.

"With a proven track record of success both in Europe and here in the U.S., Holger is the perfect candidate to help expand our family of brands,” Etter said. “Holger is known for his passion for motorcycling, industry experience and professionalism, the same leadership qualities that MAG was founded upon.”

The addition of Mohr to MAG's management team is just the latest high profile move by the company, which acquired MotorcycleSuperstore.com and Motorcycle USA earlier this year, adding retail and e-tailing expert Don Becklin to the fold.

Mohr originally led the team that created Custom Chrome Europe, a distributor of V-twin aftermarket products. Most recently Mohr served as CEO of Custom Chrome Inc. in the United States.

Holger is first and foremost a motorcycle enthusiast, so he understands the market,” Etter added. “More than just expanding the business, we want to continue to create a culture where our brands retain their unique identities and connection to their respective customer bases. We want to be able to remain true to each brand’s core values while still benefiting from greater efficiencies and expertise offered by MAG."

Press release posted by Dennis Johnson