Hollister begins negotiating multi-year deal for annual rally

Publish Date: 
Sep 3, 2013
By Mary Slepicka

HOLLISTER, Calif. - City Council members here have approved a resolution supporting an annual motorcycle rally for the next decade.

The resolution, though largely ceremonial, was designed to shore up confidence in the rally, which has been held on and off for the last several years as local support fluctuated.

"The 2013 event held July 5th and 6th appears to be successful. The publicity and the economic benefit to the community are difficult to argue," stated Interim City Manager William B. Avers in recommending last month that the Council approve a 10-year commitment to the historic bike rally. "Staff believes that the event can be even more successful with the right kind of support."

The City Council did authorize staff to begin negotiating terms of a multi-year agreement with the Hollister Downtown Association. According to documents, an initial five-year contract is being mulled, with an option to terminate the contract early if conditions are not met by either side. A deal could be struck by early November, in time to begin planning a 2014 rally.

Next year's Hollister rally also will be extended to three days from a previous two, according to reports.