HOLLISTER, Calif. - The Hollister City Council Jan. 7 voted to resurrect the Fourth of July motorcycle rally for 2013. The iconic rally, which had been on-hold since 2009, is now scheduled to take place on July 5 and 6.
The announcement was made by Worldwide Dynamics and posted by Joe Distefano at Pro Riders Marketing.
Access the full press release HERE.
It's widely agreed that the "American Biker" outlaw image was born in Hollister during the Fourth of July weekend in 1947, when a rowdy group of bikers terrorized the town. The story was picked up by Life Magazine, and then sensationalized in the movie, "The Wild One," starring Marlon Brando.
The city launched the Hollister Independence Day Rally to commemorate the 50th anniversary of "The Invasion of Hollister"; however, the city put the rally on hold in 2009 due to financial considerations. Private commemorations, including an annual open house at nearby Corbin-Pacific, kept the rally's spirit alive.
The proposal to resurrect the rally was presented by Worldwide Dynamics, which has now been named the rally's management company.
The 2013 rally reportedly will include motorcycle-only parking, a vendor display, two entertainment areas, local beer gardenes, demo rides, and an official bike show for the World Championship of Bike Building, the company said.
Posted by Mary Slepicka